Pochi Bubble Tea’s Branding 101
From the root of every business there's a story! From the feelings we want people to feel to the colors that make up our palette, branding is crucial to a business. Building an identity for our store has been a process that is never ending. Making you and every person feel welcomed to our stores has been the forefront of our brand. As we add our insight on branding we also discuss how far we have come with our journey and what big plans we have in store. Grab your tea and join us as we talk about branding on today's episode!
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“Branding talks about ‘the identity and story of a company’”
Pochi’s Branding Journey
As we unfold the inner workings of brand development we take a trip down memory lane. Malyn tells us what we've changed and what we've kept throughout our development of Pochi. During the early days of takeover, we were dealing with a more “grunge” aesthetic where friends could all meet up and have a great time! Throughout the years we have added a modern twist while still emphasizing the idea of a gathering spot. We also discuss what our brand currently stands for and how we reflect that through our ability to welcome everyone.
Diving into the small details that make up our brand, Ralph discusses our Logo! As many of you may already know, our logo is a dog. “Pochi” is a very popular dog name in Japan and, as Ralph explains, we wanted to capture the essence of the meaning through a representative graphic. Throughout our rebranding journey, lots of thought went into how the logo was going to be perceived and what it essentially stood for. Ralph goes into detail about what inspired our brand logo and how we use it to welcome our customers!
BEFORE
AFTER
“For marketing its main purpose is to really sell and attract customers, – branding is more of making an iconic presence that people are not going to forget.”
What Makes a Brand Appealing
What does it take to be a leader? A good vision and direction as Malyn shares with us. A brand that is worth following is a brand with good intention and attention to detail. Thinking of well known and successful brands, we further discuss how they attract so many consumers. Topics such as quality, aesthetic, and reliability are a few of the many aspects that make up our idea of a brand or company. On another note, we also discuss different strategies a business might take in order to optimize differentiation and remain unique! As far as our Band, we’ve always tried hard to represent the image we created for ourselves. By staying true to who we say we are has helped us gain extreme amounts of customer loyalty and connections that go far beyond the workplace.
The route we've decided to take as a brand is family oriented. We try our hardest to develop connections within our community and grow close within our team. Many of you who have been customers may have picked up on our aesthetic and our brand composition. For those who are curious to what route we take as a bubble tea shop keep listening! We emphasize a stable and comfortable approach that includes people of all ages. We look forward to seeing you soon and hope you enjoyed learning a bit more about us!
